Photos highlight quality of your bike – and so make you the $$$ profit. Be sure to have yours done well!
This is the output you want:
Actually, this is the output you probably want:
But you won’t get it like this:
So let's go through few easy steps which will make your photo stand out and do justice to the awesome bike you are trying to sell:
Clean the bike
Get the right lighting
Choose the background well
Focus on the important parts
Pay attention to the perspective
Keep the photos sharp
Highlight the details
Let's have a look at them one by one.
5 minutes with a rug can make tens of Euros difference on photos.
TIP: Lot of dirt? Brush it off first, then do at least a quick clean-up of the whole bike. Bucket of warm water with dish soap, bucket of cold water and a rug. Easy 20 bucks in 10 minutes. Here’s a vid on how to do a 5 minute cleaning:
If you can wait for a nice day with the pic, awesome. If not, at least wait till the morning. Daylight pictures look (and sell) MUCH better.
Use a contrasting, neutral background without any “pollution”. #BAAW (“bike against a wall”) shots even trend on Insta. And you’re actually selling, not just posting. So pick the right wall 😉
Cool open space is fine, too. Be careful about the background neutrality, though.
Do not cut part of your bike off. Also, make more photos from different angles. Both sides, angled photo from the front and back are a must. Especially the drivetrain (right) side is crucial. Add chain and tyres details and you have a great head start.
Perspective is king. And short-distance top-down photos distort the perspective. Your bike then looks weirdly shaped.
Blurry photos give inaccurate information and are untrustworthy – like if you were hiding something.
Just bought a new bell? Have sharp gears/brakes/...? Add some detailed shots, too, and give your bike a personality. Remove all unnecessary stuff though, like saddle bags and other rubbish. Ugly!
Note: The details are only complimentary, and should always be attached to a set of photos of the whole bike.
Keep the bike standing straight. Angled bikes create weird photo geometry.
Also, keep the handlebars straight (riding to the front).
Also, keep (or set) the saddle straight. You’ll need to do it for the new owner anyway.
If your bike has gears, have chain on the outer chainring in the front, and on some of the mid gears in the back.
Watch the pedals position. Ideally have the front crankarm somewhere between 1 and 2 o’clock.